About the Author

Hi there!

I’m Rowan, a writer-editor and beauty lover based in Nashville, Tennessee.

Like many others, I began my beauty journey as a young girl in the drugstore makeup aisle. Like many others, my first beauty haul consisted of ultra matte foundation, over-orange bronzer, and some seriously gloppy mascara.

A decade and a half later, a lot has changed.

With rosacea and sensitive acne-prone skin, I quickly learned that a lot of products just weren’t going to cut it. I needed formulas that put my skin first with superstar extracts, lightweight finishes, and rigorously tested ingredient lists. Instead of buying the next hot product, I had to do a lot of research. And then some.

During one of these deep dives, I thought to myself, “Hey… if I’m constantly investigating my beauty products, other people must be, too. I should start a blog!”

So I did.

With Rum Pum, I put viral cosmetic products on my skin so you don’t have to… right after I check the back for super toxic compounds that I will not place on my face (I’m looking at you, Oxybenzone).

I often review products* that are advertised as clean and safe in an effort to ensure that these products are in fact clean and safe. I also test for formula finish, coverage, longevity, price value, and more. Then, I share my thoughts with you!

When I’m not writing for the blog, I’m spending time with my two cats, trying out a new recipe, or hiking with my partner.

*All opinions are my own. I do not receive payment or promotion from beauty brands for reviewing their products.